Home Somerset business NJBIA to Honor Monica C. Smith of Marketsmith Inc. with the 2021 Caren Franzini Leadership Award

NJBIA to Honor Monica C. Smith of Marketsmith Inc. with the 2021 Caren Franzini Leadership Award


Monica C. Smith, a successful investor, philanthropist and entrepreneur who transformed the advertising world in her role as Founder and CEO of Marketsmith Inc., will receive the 2021 Caren Franzini Leadership Award from the New Jersey Business & Industry Association.

Smith will receive the award at 7th Annual NJBIA Women Entrepreneurs Forum which will be held from September 22 to 24.

The annual event is New Jersey’s largest professional women’s conference that brings together hundreds of business and nonprofit leaders, entrepreneurs and students online and in person to inspire and strengthen the creating successful businesses and increasing diversity in corporate leadership.

The Women in Business Forum is a hybrid event this year, offering the opportunity to participate online or in person at Somerset Palace in Somerset, NJ. The keynote speaker for September 24 is Joanna coles, executive producer of the hit ABC Freeform comedy-drama television series “The Bold Type”, inspired by Coles’ iconic career in publishing as the former Content Director of Hearst Magazines.

NJBIA President and CEO Michele Siekerka said Monica C. Smith was selected as the 2021 Caren Franzini Leadership Award recipient because of her accomplishments in the business and non-profit sectors.

“The Caren Franzini Leadership Award is an honor bestowed on people who inspire and empower others to achieve professional excellence,” said Siekerka. “The NJBIA is pleased this year to honor Monica C. Smith because she is a leader who sets an example in the boardroom and in the community, just as the namesake of this award did.

Smith founded Marketsmith Inc. in 1999 and developed the agency to become a leader in data-driven direct marketing strategy using its proprietary analytics-based prediction platform i.Predictus, which can predict sales with greater accuracy by 90%. For three consecutive years, Smith generated more than $ 1.5 billion in retail sales per year and is now responsible for managing $ 200 million in media spending per year.

Smith is also one of the few women who has successfully raised capital in the tech arena. Together with his wife of 25 years, Amy Allan Smith, she founded, funded and launched ROI-NJ, the state’s first women-owned trade publication. ROI-NJ was then sold in 2020.

Over the past two decades, Smith has contributed, built and sponsored dozens of philanthropic organizations and causes. One More Smith, a 501 (c) (3) organization, has provided a permanent sanctuary for thousands of hard-to-live-in animals since its inception in 2004. Bring Dinner Home, an annual Thanksgiving event, features holiday dinners, warm coats, books, and grocery gift cards for hundreds of Newark’s Camden Street Elementary School families.

After many years of placement and adoption, Monica and Amy Allan Smith were recognized by the State of New Jersey for their dedication and approach to placement, and by CASA Morris County for their support of the special advocates appointed by the juvenile court in the reception system.

The Caren Franzini Leadership Award honors the legacy of the longtime CEO of the New Jersey Economic Development Authority who died in 2017. Franzini worked with seven governors from 1994 to 2012 to promote entrepreneurship and economic growth, particularly in the largest cities in New Jersey.

After his tenure at EDA, Franzini served on the board of directors of the NJBIA until his death at the age of 57.

The sponsors of the 2021 NJBIA Women Business Leaders Forum are: Primepoint HRMS & Payroll, NJM Insurance Group, Atlantic City Electric, Bristol Myers Squibb, Investors Bank, United, Horizon Blue Cross Blue Shield of New Jersey, Johnson & Johnson, New Jersey Natural Gas , AT&T, Fidelity Investments, IBEW Local 102, Delta Dental, Northfield Bank, RWJBarnabas Health, Campanella Law Office, Panasonic, Archer Attorneys at Law, Accurate Box Company Inc., Chase and SobelCo.

For information on registering for the 7th Annual NJBIA Women Entrepreneurs Forum, visit here.